In the Press: Career project to be expanded for pupils

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A programme helping secondary school and sixth form students put national curriculum subjects into a creative context is being hailed after helping schools access match funding from the North Tyneside Learning Trust (NTLT).

Press ArticleNGFounded in 2008, This Is Creative Enterprise (TICE) shows students how a career in a creative industry such as fashion, music and digital can be a rewarding one.

In excess of 700 students have already benefitted from the TICE Programme, with many having gone on to do in internships at various creative businesses in the north east and beyond.

Jennifer Barrett, managing director at TICE, said: “Historically creative subjects have had a certain stigma surrounding them with a lot of people thinking that a career in a creative sector is deemed as soft, uneducated and poorly paid, this is simply not the case.

“The creative scene, particularly in the north east, is booming and it’s such a fruitful and varied career option.

“We are thrilled that NTLT has enabled schools to access funding for our programme, we are now in a position to roll it out to all secondary schools in North Tyneside.”

“The way we help is to show students the scope of job roles available in the north east that would be classed as creative, these range from mass communication roles to fashion marketing to design and illustration to music production.

“This way students get an in-depth look at what specific skills they need to acquire to be suitable for such roles.

“As we know, employers complain of skills shortages nationwide so this is one way of decreasing the gap as students are being a lot more precise when it comes to choosing their degree subject or they opt for an apprenticeship.

“TICE isn’t just careers advice, it is a way of thinking; we aim to educate students in a very practical way.

“We show them what is out there now, and get them questioning what this scene could look like in five or ten years’ time as it is forever changing, with the rise in digital careers.”

Kehri Ellis, chief executive at NTLT said: “Several schools participated in the TICE programme last year and the feedback was so incredibly positive that we have offered to part fund the cost of TICE.

“We hope that by offering some match funding, this will encourage all North Tyneside secondary schools to take part this year.”

Burnside Business & Enterprise College is one of the schools that enlists the help of TICE and has seen student confidence sky rocket following the creative guidance.

Julie Thompson, assistant headteacher at Burnside, said: “We have taken part in the TICE programme for the last five years giving our Year 10 students the opportunity to develop their skills, insight and knowledge in a vast range of creative industries.

“The career opportunities within these industries which play a major role in the economy of the north east and beyond.

“The value the programme gives our students extends well beyond their initial involvement in this programme which sees many of our students engaging in work experience and internships with TICE and the array of contacts they make whilst being involved in exciting challenges and working to real life briefs.”

For more information visit www.thisiscreativeenterprise.com