Hi, I’m Lee and I am the Creative Enterprise mentor at TICE, joining the team in the Autumn of 2015.

I love walking along the coast and drinking lattes, preferably at the same time!

I am currently establishing a marketing and PR company ‘Amanda Lee’, based in Whitley Bay, North Tyneside to offer small business start up advise, business coaching and assist with marketing strategies and social media, writing press releases and business plans.

This follows a career spanning 20 years within retail, sales and marketing! Working as a Womenswear Junior Buyer at Debenhams head office, within marketing at North East Lifestyle Magazine and TwinsUK, an associate lecturer in Fashion PR at Northumbria University and managing a large North East team within Jamie Oliver’s direct selling Jamie at Home business.

I’m most proud however of starting a business ‘Amanda Lee Lingerie & Swimwear’ aged 22 after recognising a gap in the market for specialist products for ladies who had undergone breast surgery. I won several industry awards: Drapers Record, North East Business, Shell Livewire & HSBC and once could have been called a ‘Young Entrepreneur’, even popping down to Buckingham Palace for afternoon tea with the Queen & speaking on behalf of small businesses in the Houses of Parliament!

I am passionate therefore about enterprise and encouraging entrepreneurial talent and delighted to be working with the TICE students across a range of TICE programmes, hoping to share my enthusiasm for the creative industries and present informed options to shape their own career paths.

Twitter: @amandalee_WB