Our Creative Enterprise area is aimed at young people who are thinking of pursuing a career within the creative and digital industries and wish to gain more of an understanding about the business concepts behind successful creative and digital companies. As well documented, the creative economy added new jobs at more than twice the UK economy average and creative exports grew more than four times faster, according to new official statistics. (Creative Industries).
However, creative industries are well known for being “characterised by a prevalence of SMEs, micro-businesses, start-ups, freelancers and project-based work with, for example, some 84% of creative media firms employing fewer than 10 people” (Skillset, 2011). Whilst this can be seen as an entrepreneurial sector with expansion and opportunity ahead, it is also known as a market in which there is “under investment in human capital, fewer training opportunities, insufficiently structured career progression and unfair access to jobs and opportunities” (The CIC Skillset Skills Group, 2012).
For TICE, Creative Business and Enterprise has a very hands on approach to understanding the creative and digital sectors from looking inside successful businesses. This area will concentrate on basic business theory and apply this to real companies based in the North East.
Students taking the enterprise route will gain an understanding of business start-up, venture into young creative and digital businesses and talk to young entrepreneurs. They will visit enterprise facilities and discuss business support packages on offer in further and higher education to what is available in their local areas to develop entrepreneurial ideas. As the North East has an abundance of creative and digital networks we will also introduce them to incubators, accelerator programmes and much more.
Once their understanding and skills levels have been developed, students will then be challenged to develop their own business ideas. This supported by many creative and digital businesses throughout the region and giving young people the opportunity to gain feedback and support from young and well established entrepreneurs.