Young minds influence the next step for In2Change:
‘In2Change are currently one of Sheffield’s leading alternative provision providers engaging with young people who have been excluded from mainstream education, with the view to helping them re-engage with education, providing better opportunities for their future.’
The chosen logo would then officially become their new branding – meaning that this opportunity was real, professional and would positively influence the growth of In2Change.
Many of our students had chosen this project with so much enthusiasm and willingness to get this perfect for them. To spark up even more encouragement, they were greeted by Brian Wreakes, director of the company. He visited all the way from Sheffield to discuss exactly what he was wanting for the new branding. He even arrived with an introductory video to what they do in order for the students to gain knowledge and understanding of what kind of company they’re working with.
Over the few days of Gold Stage based at Northumbria University, with the support of Graphics Mentor Mark Pattinson alongside many teachers and TICE Young Mentors, students were able to make In2Change’s final decision very difficult. Each idea was beautifully designed to complement the purpose of the company through eye-catching details, interesting colour palettes and a professional vibe that would normally only be acknowledged in the work of a professional Graphic Designer.
At this year’s Final Show, In2Change‘s Marketing & Fundraising Manager Marc Howard attended to see the branding work of our Graphics Students and announce the winners – Adam Steel and Israel Shodeinde from John Spence Community High School.
“The Graphics students here, along with their tutor Mark had been working meticulously over the past 2 months in order to come up with a new brand image for In2Change. Our ageing logo and website simply didn’t express where we felt In2Change wanted to be in the current market.
Adam and Israel have produced a logo which looks not only stylish, but one that is also simple and effective enough to adhere to the current time period, with longevity for the future within In2Change.” – Marc Lutman, Marketing & Fundraising Manager at In2Change.
Our two young Graphic Designers were incredibly overwhelmed by their success:
“I thought TICE was a great experience, I loved learning new skills and improving my existing ones on programmes such as Photoshop. I also enjoyed meeting people with their own businesses in the creative industry and it got me an insight of what I might want to do as a career. Overall if you had a chance to do TICE, I would say GO FOR IT!” Adam.
“TICE is a fantastic opportunity for students to get involved with designers and real design briefs. John Spence Students had a a fantastic time following the Graphics programme this year. We were absolutely delighted when Israel and Adam’s design was chosen by In2Change to use as their actual logo. I would recommend this opportunity to all!” Jill Armstrong, John Spence Community High School.
Congratulations to Adam, Israel and all of our other wonderfully talented Graphic Design students of 2016. You made In2Change’s final choice a very complicated one indeed but they seem to be thrilled with the outcome! Check it out here: http://in2change.org/